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Brand Communications and Outreach Strategy Proposal
During my internship at a small-business communications and public relations consultancy in St. Louis, I spearheaded the creation of this proposal. Not only did I write and edit this document, but also many of the brand strategy proposals are my own as well -- reflecting the extent of my familiarity with the business, its value-add and operations after only a couple months of helping out.
Although our business was not selected to undertake this project, I am very proud of this document and am grateful to my boss/mentor Allison to have trusted me enough to let me take a stab at it.
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Additionally, I spent a lot of time streamlining and revising the company Wordpress website. I focused on visitor experience, working to organize information intuitively and maximize the use of hyper-links.
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I learned so much during this internship, and this document is the perfect example of both my openness to try new things and my initiative to put what I have learned into practice.
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Note: Names and addresses from original document have been altered or omitted.
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